Events - Hospitality

BMW Motorcycles Power Cup 

After having been responsible for the BMW Motorcycles Boxer Cup in 2003 and 2004, the agency for event marketing and communication ID+MA successfully implemented the new version of the BMW Motorcycles Power Cup. The agency took care of the professional realisation of the entire infrastucture and logistics of the event at seven European racetracks, within the framework of the Moto GP race series. 
As an ambient solution for the paddock as well as for the hospitality area a multi-functional marquees scenery was applied. Therefore we could react to different proportions of space at the changing destinations immediately. During this event our agency could demonstrate our dimension of activity in the range of modular and temporary event buildings. The pagodas were stylistically combined with a pitched roof tent and afforded the realisation of a functional and architectural appealing brand staging consequently. A location to feel good – as a reward for the shapely setting and the ambience of this brand world.